About Us
Our Values
At Treefort, our values reflect our dedication to high ethical standards and a passionate commitment to continuous improvement. Security minded, thorough and compelled to use the best technology available to make things better - we strive to be a trusted partner in doing business the new digital way.
Innovation
We explore new ideas and are always looking to learn and grow. We stay on the cutting edge of technology, so that we can continuously improve our solutions.
Collaboration
We share and respect the ideas and goals of others. We know that we’re better together, so we’ve assembled experts from key industries to lean on the strengths of our team.
Accountability
We operate with integrity and deliver on our solutions. In all that we do, we hold ourselves to the highest ethical standards. After all, our clients rely upon our promises to deliver on theirs.
Trust
We’re in the business of trust, so we live this value in all that we do. We are reliable, dependable and show up for ourselves and our clients with honesty. Nothing is more important than our word.
Empowerment
We set everyone up for success; employees and clients alike. Using our security-minded solutions instills confidence and assurance for our clients, so they are ready to embrace the new digital way.
About Treefort
Co-founders, Jay and Kim Krushell, first identified a need for a virtual identity verification tool back in 2017. At the time, Jay was an Edmonton lawyer in the commercial lending industry and often worked with clients who were unable to meet in person, resulting in their transaction being delayed, increased costs and/or his clients being materially inconvenienced.
The Treefort project was born.
To solve this problem, Jay and Kim assembled an amazing team of people and Treefort Technologies Incorporated (“TTI”) was established in January of 2020. The team got to work creating a digital identity verification (IDV) tool that allows users to verify the identity of the individual they are dealing with in accordance with the FINTRAC Regulations and the Model Client ID Rules adopted by Law Societies across Canada. The IDV product was launched in September of the same year, becoming the first identity verification tool in the market and sparking interest. In July 2021, Stewart Title Guaranty Company purchased a 51% interest in TTI and, since then, the team has grown, and work on the Treefort platform has continued to the point where it is now the gold standard in digital identity technology in Canada.
Treefort's Board of Directors
Chair/Director - Kim Krushell
Kim Krushell is a Co-Founder and Executive Vice President focused on Information Security & HR at Treefort Technologies, an Edmonton based tech company that is a leader in digital identity verification technology in Canada. Taking on this role allows Kim to bring her passion for information security ensuring sensitive online transactions are simple and secure for everyone achieving real trust online.
Board Secretary/Director - Jay Krushell
Jay Krushell is the Co-Founder, Chief Legal Officer, and VP of Business Development of Treefort Technologies, an Edmonton based company that is a Canadian leader in identity verification technology. Taking on the role of both Chief Legal Officer and Vice President of Business Development for Treefort Technologies allows Jay to focus on his passion for building and making sensitive online transactions simple and secure for everyone achieving real trust online.
Director - Marco Polsinelli
Marco Polsinelli is the President of Stewart Title’s Canadian Division. Under his leadership, Stewart has become a trusted partner to many stakeholders in the real estate industry looking for expertise, innovative products, and technical solutions.
Director - Karen Decker
As Senior Vice President and Chief Underwriting Counsel, Karen leads Stewart’s underwriting, claims, and legal teams. These teams work with our lawyer and notary clients to help close real estate transactions quickly and efficiently, providing buyers and lenders with peace of mind.
Director - Elaine Hua
Elaine Hua is a Vice President at Stewart Title’s Canadian Division. As Associate General Counsel of Stewart’s International Operations, Elaine provides advice and guidance to our international teams on legal matters, including overseeing the due diligence required when investigating, reviewing, and analyzing potential opportunities in new markets.
