About Treefort Technologies
The Treefort project was started in 2017 by Jay Krushell, who was a lawyer in Edmonton doing commercial lending work. Every now and then Jay would encounter a situation where his clients were unavailable to meet in person because they were travelling or busy with their business. This would often result in their transaction being delayed, costs being increased and/or the client being materially inconvenienced when they were forced to attend a meeting in Jay’s office at a time that did not work well for them – all of which made his clients very frustrated! To solve this problem, Jay along with his wife Kim, assembled a team of amazing people and they incorporated Treefort Technologies Incorporated (“TTI”) in January of 2020. The team then got to work creating a digital ID verification tool that allows users to verify the identity of the individual they are dealing with in accordance with the FINTRAC Regulations and the Model Client ID Rules adopted by Law Societies across Canada. The IDV component was launched in September 2020 and in July 2021 Stewart Title Guaranty Company purchased a 51% interest in TTI. Since then, the TTI team has grown and work on the Treefort platform has continued to the point where it is now the gold standard in digital ID technology in Canada.