At Treefort, we come from a background in law and information technology. Our values reflect our dedication to high ethical standards and a passionate commitment to continuous improvement. Security minded, thorough and compelled to use the best technology available to make things better - we strive to be a trusted partner in doing business the new digital way.
Co-founders, Jay and Kim Krushell, first identified a need for a virtual identity verification tool back in 2017. At the time, Jay was an Edmonton lawyer in the commercial lending industry and often worked with clients who were unable to meet in person, resulting in their transaction being delayed, increased costs and/or his clients being materially inconvenienced.
The Treefort project was born.